The Salutation:
Wherever possible, you should include a greeting in your solo ad to make it more personal. If you enter [firstname] in your ad copy, the publisher will enter the subscriber's first name if it is possible to do so with their system.

Here are some other salutations that you can use:

• Attention Affiliate Promoters
• Attention All Internet Marketers
• Attention All Network Marketers
• Dear Fellow Marketer
• Dear Profit Seeker
• Hello Affiliate Promoter
• To All Serious Internet Marketers
• Hello Fellow Marketers

Grabbing the Reader's Attention:
The content of your solo ad needs to grab the reader's attention.

Start your copy off with one or two attention-grabbing sentences. This can be a question, a comment or a bold statement.

In the next paragraph, finish the attention-grabbing statement with two to three lines of text.

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Now enter another paragraph with no more than four lines of text.

Then enter a sentence leading to a bulleted list.

Enter up to five bullet-list points.

Enter a two to three line paragraph outlining the main points in your bulleted list.

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The Call To Action:
Enter a short three to four line paragraph telling the reader HOW this product will help them.

Provide a few lines of text telling the reader WHY they want to click on your link.

Build a sense of urgency where possible, especially if your offer is time-limited. Make it clear here.

Enter a one line closing sentence.

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The Signoff:
Always end a solo ad with an ending salutation and your contact details. Here are some salutations you can use:

• Yours faithfully
• Sincerely
• To Your Success
• Kind Regards
• Best Wishes
• Warm Regards
• Yours Truly

PS:
Postscripts are eye-catchers and a good place to include a special offer, like a discount, or mention the guarantee or the bonus offer. You can even have another paragraph with PSS if you have more to say.

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Formatting:
Now it's important to format your ad copy to the required length where you will be posting it. There's a good free tool you can copy and paste your ad copy into here that will do the job for you. Just enter the required column width, which is the characters per line (cpl). Usually 60 or 65cpl does the trick.

Ad Tracking:
Remember it's a good idea to track your ad so you can see how many click-thrus your link received. If you want to earn passive advertising to other web sites at the same time as you promote for free, Russell Brunson has released an excellent program where you can do just that! When you click the following link, you'll see exactly how it works (except other people will see your promotions in the text!) Click here.

GOOD LUCK WITH YOUR PROMOTIONS!